PINK

PINK
Pink is a sub-brand founded in 2004 and marketed toward late-teen and college-age women, selling age-appropriate^{[citation needed]} underwear, sleepwear, lounge wear, beauty products, and accessories, with the intent to transition buyers into more adult product lines, such as Angels, Very Sexy, and Body by Victoria. Pink's yoga pants in particular, are popular within the college-aged group. Pink has a college line that focuses brand recognition through public university athletics. The Victoria's Secret, in Cincinnati, sold a collegiate line, in partnership with the University of Cincinnati, in 2011.^{[citation needed]} The brand is marketed to be fun, playful, and flirtatious.^{[citation needed]} Ambrosio, Kerr, and Prinsloo have all been official faces of Pink. Other models, such as Jessica Stam, Rosie Huntington-Whiteley, Erin Heatherton, Candice Swanepoel, and Elsa Hosk have appeared in events for the brand. Promotions for the line come from college tours, tie-ins with the music channel MTV, and social media such as Facebook, MySpace. In 2011, the line announced a partnership with all 32 NFL teams and began selling apparel containing NFL team logos and names.